As of June 2014, Emperador captures 47.7 percent share of the market by volume according to a Malaya article.
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| Tanduay and Emperador (via Malaya) |
About 20 years ago, Tanduay Rhum ruled the alcoholic drink markets of Visayas and Mindanao. Ginebra San Miguel was king of the gin market in Luzon. Beer demand was highly dependent on the price of copra in coconut regions. When prices of copra are high beer sales go up. Demand for cheaper gin takes the back seat... Malaya
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