The company is preparing for the ASEAN (Association of Southeast Asian Nations) integration by 2015.
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| NutriAsia products (via NutriAsia) |
In preparation for the 2015 ASEAN Economic Community integration which will start the creation of a single market for the 10-member nation of ASEAN, NutriAsia is finding a way to penetrate the Indonesian market particularly Jakarta.
NutriAsia President and CEO Angie Go Flaminiano stated that the company is looking for a partner in Indonesia "who's very interested with the banana catsup," according to a report by GMA News.
The company is a condiment manufacturer with popular products such as UFC, Jufran, and Papa banana catsup brands, Datu Puti and Mang Tomas condiments, and Golden Fiesta and Hapi Fiesta cooking oil brands.
Flaminiano, in a briefing at the Marilao, Bulacan factory of NutriAsia said that "the distributor we're talking to thinks that the banana catsup will appeal to the Indonesians."
She added that if NutriAsia do test the market using banana catsup, they will limit it to Jakarta.
NutriAsia currently exports its products worldwide targeting mostly Filipinos living overseas.
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